ICON-TEMPORARY, SNEAKERS IN A FLASH
Now you see it. Now you
don’t. Creative Director, Frida Giannini, and multi media music maestro
Mark Ronson have combined to create a range of unique sneakers and the
stores to sell them in, which appear and disappear in a flash.
The
Gucci Icon-Temporary range, for men and women, feature unmistakable
Gucci design signatures with personalized details that change for each
customer and each city in which they are sold. The Icon-Temporary stores
will suddenly emerge in a new fashion capital, astounding press and
public with their bold new approach, as part of their world tour. Then
just as suddenly, they’re gone, leaving behind memories and, for the
lucky few, unique footwear of matchless quality.
Icon-Temporary
phenomenon first appeared in New York and then again in Miami’s Design
District. Then it was London’s turn. Soon it will be Tokyo's turn.