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Gucci Caffè, Bookstore, Icons store and Travel

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90TH ANNIVERSARY CELEBRATIONS CULMINATE WITH OPENING OF THE GUCCI MUSEO IN FLORENCE 


A year of events in celebration of Gucci’s 90th anniversary will culminate with the official public opening of the GUCCI MUSEO inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria.


A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation.  An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors.  
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The GUCCI MUSEO is divided into different thematic rooms inspired by the House’s iconic motifs and symbols.


The ground floor hosts the Gucci Caffè, a meeting space that not only welcomes visitors into the museum, but also provides a new and attractive gathering place for Florentines and visitors to the city alike.  


In the spirit of today's connected age, visitors may take advantage of a social area for a coffee or to go online using the museum’s wireless network.
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In the adjacent space there is the Bookstore, which will be managed in conjunction with Rizzoli, now coming to Florence adding to its other existing locations in New York, London and Milan. Thanks to this partnership, the GUCCI MUSEO will be offering publications for enthusiasts of art, fashion, photography and architecture, through a curated selection of contemporary and vintage works.  

In the same space, a gift shop will offer the chance to purchase exclusive collectible items including iPhone and iPad cases, scented candles, bookmarks, totes, postcards, luxury stationery and chocolates all with the GUCCI MUSEO trademark.

Nearby, the Icon Store will offer the possibility to purchase from the exclusive Icon Collection of unique editions, including bags such as the New Jackie, the New Bamboo as well as the horsebit moccasin, the Flora scarf, all designed by Giannini with exclusive colors and detailing especially for the GUCCI MUSEO.
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The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the Fifties, Sixties and Seventies.


It was in fact “Valigeria e Articoli da Viaggio” (Suitcases and travel accessories) that defined Guccio Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London's Savoy Hotel, where he found work as a porter in his earlier years.


Click here to view Travel & Business.
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