The Permanent Exhibition

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The GUCCI MUSEO is a living space encapsulating the House's “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, is juxtaposed with contemporary art installations supported by the Pinault Foundation. An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors. 
The museum spans 1,715 square meters across three floors and is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. While the ground and upper floors of the building present the public displays, the private basement houses the vault that contains the Gucci Archive: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected,
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The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the Fifties, Sixties and Seventies.

It was in fact “Valigeria e Articoli da Viaggio” (suitcases and travel accessories) that defined Guccio Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London's Savoy Hotel, where he found work as a porter in his earlier years.
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The journey through the history of Gucci continues with the representation of other Gucci themes and icons.  

Enter into the Flora World, the eternal motif that over time has spurred multiple interpretations on a range of items; then head over to Handbags, a thread of design and artisanal excellence that recollects historic handbag models, true cult objects sought after still today.

Next, the Evening room unveils the dream of the evening gown and the magic of red carpet creations worn to prestigious events.  Meanwhile the Precious room displays unique clutches and rare valuables.
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Rising up to the second floor is Logomania, a space chronicling the evolution of the double G monogram, the timeless graphic sign that has become an emblem of Made in Italy.  

The final themes of Lifestyle and Sport complete the museum journey with an ode to the House’s iconic symbols and products that have been inspired by the world of sport and leisure.
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