Frida Giannini in Shanghai

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FRIDA GIANNINI MARKED RETURN TO SHANGHAI WITH NEW CAMPAIGN STARRING LI BING BING AND HER FIRST FASHION SHOW IN CHINA

Gucci is pleased to announce that on Saturday April 21, Creative Director Frida Giannini marked her return to China with three exclusive events throughout the day.

In the morning Giannini hosted a cocktail in honour of Li Bing Bing at the historic Wai Tan Yuan, at which Gucci’s new advertising campaign starring the Chinese actress was revealed. Dedicated to the House’s handbags, jewelry and watches, the campaign features both classic accessories from Gucci’s tradition as well as new styles destined to become timeless pieces.

Then, in the evening, Wai Tan Yuan also marked the location of Giannini's first-ever fashion show in China.
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Giannini presented her critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially invited guests with celebrity attendees including Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun. China’s fashion capital enjoyed an unprecedented preview of next season’s men’s and women’s collections only before shown on the House’s Milan runway.

A private party  followed in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB was spanned three floors and hosted distinctive themes within each lounge. Party-goers had the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.


Photo Courtesy: Gucci/Getty Images
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