Celebrating a rich history influenced by film, Gucci is proud to support The Film Foundation’s efforts to save cinematic treasures. Many are not aware that these valuable artifacts of our cultural heritage are in danger of deterioration. Those who work to preserve the treasures of the first hundred years of cinema are in a race against time.
The Gucci partnership with The Film Foundation demonstrates the company’s ongoing commitment to restoring and preserving the work of artists and legacies. While statistics about the number of films lost to damage and deterioration are staggering, there is no more powerful way to make clear the preservation message than to provide audiences with the opportunity to experience cinematic treasures firsthand.
Starting in 2006, Gucci is committed to add one film every year to a growing collection of restored titles funded by Gucci.
- Love it 1
To date, the collection includes:
ONCE UPON A TIME IN AMERICA
(1984, d. Sergio Leone)
LA DOLCE VITA
(1960, d Federico Fellini)
restored by the Bologna Film Archive
A WOMAN UNDER THE INFLUENCE
(1974, d John Cassavetes)
restored by the UCLA Film & Television Archive
LE AMICHE
(1955, d Michelangelo Antonioni)
restored by the Bologna Film Archive
WANDA
(1970, d Barbara Loden)
restored by the UCLA Film & Television Archive
SENSO
(1954, d Luchino Visconti)
restored by the Bologna Film Archive
IL GATTOPARDO
(1963, d Luchino Visconti)
restored by Twentieth Century Fox
ONCE UPON A TIME IN AMERICA
(1984, d. Sergio Leone)
LA DOLCE VITA
(1960, d Federico Fellini)
restored by the Bologna Film Archive
A WOMAN UNDER THE INFLUENCE
(1974, d John Cassavetes)
restored by the UCLA Film & Television Archive
LE AMICHE
(1955, d Michelangelo Antonioni)
restored by the Bologna Film Archive
WANDA
(1970, d Barbara Loden)
restored by the UCLA Film & Television Archive
SENSO
(1954, d Luchino Visconti)
restored by the Bologna Film Archive
IL GATTOPARDO
(1963, d Luchino Visconti)
restored by Twentieth Century Fox
Fifty percent of all American movies made before 1950 have been lost or destroyed; an astounding eighty percent of the films produced in the United States before 1929 are gone. All types of film are subject to decay, and an improperly stored or handled print or negative may begin to fade and deteriorate in less than ten years. The major American archives hold more than 150 million feet of film in urgent need of preservation. The Film Foundation’s mission is to ensure that these films—these works of art, historical records, and essential representations of our culture—will survive to be seen and experienced by future generations.
Created in 1990 by Martin Scorsese, The Film Foundation
(film-foundation.org) is dedicated to protecting and preserving motion
picture history. By working in partnership with the leading archives and
studios, the foundation raises awareness of the urgent need for
preservation and has saved over 560 films. In addition to the
preservation, restoration, and presentation of classic cinema, the
foundation teaches young people about film language and history through
The Story of Movies, the organization's groundbreaking educational
program that is currently being used by over 92,000 educators. Joining
Scorsese on the board of directors are Woody Allen, Paul Thomas
Anderson, Wes Anderson, Francis Ford Coppola, Clint Eastwood, Curtis
Hanson, Peter Jackson, Ang Lee, George Lucas, Alexander Payne, Robert
Redford, and Steven Spielberg. The Film Foundation is aligned with the
Directors Guild of America.




