Responsibility Programs in China

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Gucci continues to expand its Corporate Social Responsibility Programs in China

Providing “Educational Assistance, Medical Assistance and Creative Talent Development” – the Three Pillars of Gucci’s Corporate Social Responsibility Programs through Collaboration with the China Children and Teenagers’ Fund (CCTF), United Nations International Children's Emergency Fund (UNICEF) and Tsinghua University.

Thanks to Gucci’s donation, China Children
and Teenagers’ Fund announced the establishment of the Gucci Amblyopia Medical Training Center and the Gucci Amblyopic Children’s Treatment Center in Urumqi, Xinjiang Autonomous Region. The new Centers will provide children in Xinjiang who suffer from the eye condition, amblyopia, with direct access to advanced medical services in their local area - cutting out the need to travel long distances for medical treatment.
Medical care teams in Xinjiang and its surrounding regions will also receive systematic and professional training, bringing treatment to sick children.

Gucci has long attached great importance to improving children’s well-being and education. On a worldwide basis, Gucci partners with the UNICEF ‘Schools for Africa’ initiative to build schools in poverty-stricken regions of Africa. In China, as a major donor, Gucci’s cooperation with CCTF started in 2008.

On 6th June 2012, China’s National Healthy Eye Day, CCTF established the CCTF Amblyopic Special Foundation. To date, the foundation has helped 4,000 amblyopic children from 25 provinces and cities across China in financially difficult situations to receive free treatment, including 830 children supported by Gucci’s donation.
The first Gucci Amblyopia Medical Training Center and the Gucci Amblyopic Children Treatment Center were completed in August 2011 in Shijiazhuang, Hebei Province. The Urumqi centers are an extension of the ‘Love in the Light’ charity program, which is jointly supported by Gucci and the CCTF Children Amblyopia Special Fund, with the aim of providing medical support for more Chinese children with Amblyopia. It forms an important part of Gucci’s 2012 corporate social responsibility program and follows the cooperation between Gucci and the Academy of Art and Design of Tsinghua University for the ‘Fashion Education Course’ and Gucci’s support for the UNICEF ‘Schools for Asia’ initiative.

2012 marks a turning-point for Gucci as it has relocated its China headquarters to Shanghai to further strengthen its operations in mainland China.
Meanwhile, Gucci has reiterated its commitment to addressing key social issues in China. During 2012, Gucci China deepened its commitment to “Educational Assistance, Medical Assistance and Creative Design Talent Development”, the three pillars of Gucci’s corporate social responsibility programs through collaborations with CCTF, UNICEF and Tsinghua University.
In November 2009, Gucci initiated its cooperation with the Academy of Art and Design of Tsinghua University and contributed to high-level fashion education in China by providing various opportunities, such as, scholarships, fashion courses and funding study trips for students to Gucci’s headquarters in Italy. Gucci has also established the ‘Tsinghua University GUCCI Arts Fund’ to support the construction and development of international-level art education at Tsinghua University.
Meanwhile, following seven years of collaboration, in July 2012 Gucci extended its global partnership with UNICEF to the Asia region. As the first corporate partner of the ‘Schools for Asia’ initiative, Gucci donated US$350,000. Through this, approximately 1,600 teachers in underprivileged regions of China will receive training and direction, thus helping to greatly improve the quality of education for nearly 28,000 children in China.

Gucci’s cooperation with the China Children and Teenagers’ Fund has also entered a new phase. Over the past four years, Gucci’s donations have largely supported free treatment for children suffering from amblyopia in underprivileged areas across China. Since 2011, the ‘Love in the Light’ charity program shifted Gucci’s support towards the development of medical resources in remote regions. During each year of this five-year program, CCTF will cooperate with a reputable hospital in one city in China to establish training and treatment centers.
“Since 2008, Gucci China has generously donated RMB 14.14 million to CCTF which has supported treatment for over 830 children suffering from amblyopia,” said Zhao Donghua, Vice President and Member of the Secretariat of the All-China Women’s Federation (ACWF) and Vice President of the China Children and Teenagers’ Fund (CCTF). “What is really touching is not only Gucci’s generous donation, but also the fact that Gucci’s executives and staff have made special visits to our project regions bringing their love and care to these underprivileged children and their families who suffer either directly from or as a result of the eye disease. Gucci’s care towards underprivileged children in China and its core corporate value of giving back to society demonstrate that a successful business like Gucci can commit to social responsibilities and social values. This is the secret of a successful company. ”

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