GUCCI CELEBRATES 60TH ANNIVERSARY OF ICONIC HORSEBIT LOAFER WITH OPENING OF GUCCI MUSEO EXHIBIT AND GLOBAL CAMPAIGN
anniversary celebrations for Gucci’s legendary horsebit loafer will
commence this week with the opening of a dedicated exhibit at the Gucci
Museo in Florence and the unveiling of a global campaign transforming
the House’s store windows and Facebook page into a cascade of fancy
footwork. It was 1953 when the horsebit loafer made its debut as Guccio
Gucci’s son, Aldo Gucci, expanded his family’s business with the
incorporation of footwear – sealing the fate of this style as the most
iconic Gucci shoe ever made. “The horsebit loafer has lived many lives
since its creation 60 years ago, earning itself an important place as a
wardrobe staple for both men and women alike. The double-ring and bar
motif taken from equestrian hardware remains an icon linking Gucci’s
unique history with its modern day attitude,” said Creative Director Frida Giannini.
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Opening tomorrow at the Gucci Museo in the House’s birthplace, Florence, a dedicated exhibit narrates the legacy of the horsebit loafer – from its origins on the feet of legendary leading men in the Fifties and Sixties through to its induction as part of the permanent collection at the Metropolitan Museum of Art in 1985 up to modern day. An array of archival loafers provide an account of the shoe’s evolution over the years – including styles from all of the past six decades. Black and white archival shots of Hollywood royalty photographed wearing the loafer provide a background for the shoes on display. The designs see the application of Gucci’s bit hardware to a variety of materials – from calfskin to suede, patent leather, python, ostrich, crocodile, satin, and canvas – and the pairing with other House signatures such as the web stripe, bamboo, and interlocking GG. A variety of proportions, including the heels that took the women’s loafer to new heights as well as a unique hybrid between the loafer and the ankle boot, reveal styles never previously open to public viewing.