All the World's a Stage


advertising campaign

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James Franco stars in a special campaign, entitled “All the world’s a stage,” dedicated to Gucci’s new MADE TO MEASURE service: a personalized, luxury sartorial offering for the modern day gentleman. 

Shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg, the campaign features Franco on a film set in a selection of custom MADE TO MEASURE suits. The striking black and white photographs mirror the House’s synergy with cinema, a relationship that dates back to the 1940s. 

The special pieces that Franco wears stand out for their surfaces that revisit traditional graphic textures intrinsic to sartorial menswear - from pinstripes to checks, from diagonal stripes to Prince of Wales plaids.

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