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Gucci achieved astounding global success and is named the most desirable luxury brand in the world (Nielsen company, 2007). By exploring Gucci’s rich heritage, incomparable craftsmanship and fashion allure, the brand successfully fused its rich history with the present—creating compelling collections that reached both commercial and critical success. Throughout this decade, key house icons, like the Flora pattern, the Jackie Bag and The Bamboo Bag, were reimagined and rediscovered by a fresh, new audience. 

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