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Gucci and the Green Carpet Challenge are pleased to introduce a new line of signature handbags designed by Creative Director Frida Giannini. By introducing the world’s first bags certified as zero deforestation from Amazon leather, the Florentine House furthers its commitment towards ecological consciousness. The three exclusive designs of the Gucci for the Green Carpet Challenge Handbag Collection convey Gucci’s mission to interpret the modern desire for sustainable products in a responsible way.
Coinciding with the launch, Gucci will donate 50.000 euro to the National Wildlife Federation, funding work to promote deforestation-free Brazilian leather.
Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather.
Alongside the plush surface in a warm red-wine color, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.
This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources.
The line will be available at select Gucci flagships stores worldwide and on gucci.com in the US and Europe from February 2013.