FRIDA GIANNINI MARKED RETURN TO SHANGHAI WITH NEW CAMPAIGN STARRING LI BING BING AND HER FIRST FASHION SHOW IN CHINA
Gucci is pleased to announce that on Saturday April
21, Creative Director Frida Giannini marked her return to China with
three exclusive events throughout the day.
In the morning
Giannini hosted a cocktail in honour of Li Bing Bing at the historic
Wai Tan Yuan, at which Gucci’s new advertising campaign starring the
Chinese actress was revealed. Dedicated to the House’s handbags,
jewelry and watches, the campaign features both classic accessories from
Gucci’s tradition as well as new styles destined to become timeless
pieces.
Then, in the evening, Wai Tan Yuan also marked the location of
Giannini's first-ever fashion show in China.
Frida Giannini in Shanghai
Giannini presented her
critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially
invited guests with celebrity attendees including Hilary Swank, Lapo
Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng
Shao Feng, Peng Yu Yan, and Wu Zun. China’s fashion capital enjoyed
an unprecedented preview of next season’s men’s and women’s collections
only before shown on the House’s Milan runway.
A private party followed in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB was spanned three floors and hosted distinctive themes within each lounge. Party-goers had the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.
Photo Courtesy: Gucci/Getty Images
A private party followed in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB was spanned three floors and hosted distinctive themes within each lounge. Party-goers had the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.
Photo Courtesy: Gucci/Getty Images
