Gucci

Children’s Collection Spring Summer 2011

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Gucci Unveils Advertising Campaign Featuring Jennifer Lopez for Launch of New Children's Collection

Gucci Announces Donation to UNICEF's ‘Schools for Africa’ Initiative

Gucci is pleased to make a one million dollar donation to UNICEF’s "Schools for Africa" initiative in Malawi and Mozambique to mark the company’s long-term commitment to UNICEF’s work for children and celebrate the launch of Gucci’s children’s collection.

The new children’s collection – represented by the iconic Gucci teddy bear – is divided into two age ranges from 0 to 2 years and 2 to 8 years, and will launch with the Spring Summer 2011 collection. Recording artist and actress Jennifer Lopez will star in a special advertising campaign dedicated to the launch of Gucci’s new children’s collection and highlighting Gucci’s donation to UNICEF’s "Schools for Africa" initiative.

http://www.gucci.com/images/ecommerce/styles_new/201006/web_inset/wg_news_cr11_kids_collection_1_web_inset.jpg

Gucci is proud to make one million dollar donation to UNICEF’s "School for Africa" initiative to celebrate six years partnership and the launch of Gucci Children’s Collection, because education is a gift forever.

Over the course of its relationship with UNICEF since 2005, Gucci has committed over USD $9 million, consistently supporting UNICEF’s life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa, where nearly 1 million children have been orphaned by the HIV/AIDS pandemic.

The partnership has evolved to focus on UNICEF’s "Schools for Africa" initiative, which aims to increase access to quality basic education for millions of children in Africa, with a special emphasis on helping the most disadvantaged – girls, orphans, children living in extreme poverty, and other vulnerable children.