Director Frank Miller is the creative genius who brought graphic novel inspiration to Hollywood cinema with the groundbreaking film Sin City. Miller’s collaboration with Gucci marks his first foray into the world of the advertising campaign, bringing his singular vision to the small screen.
“We know these characters now and what they are capable of doing and of being,” says Miller. “We all think of this campaign as a mini-movie, with this our latest episode of the storyline. The color scheme is stark: green and red light, against which our mavericks’ eyes - and intentions – of our protagonist smoulder like coals.”
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