flora by gucci advertising video

  • Love it 0
The Flora by Gucci fragrance campaign video opens on model Abbey Lee Kershaw in a lush field of flowers, wearing a one-of-a-kind black and white chiffon Flora print dress. Set against a spectacular natural sunset, Kershaw takes control of the energy of nature. She uses it to bring the blossoms to life, before shifting into an ephemeral form of fabric and light. The result is powerful and ethereal, a testament to the strength and beautry of the modern Gucci woman.

“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy," explains Gucci Creative Director Frida Giannini. "We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “
The video was shot by acclaimed music video director Chris Cunningham and is set to an original re-mix of Donna Summer’s classic “I Feel Love”.



Discover all GUCCI Parfums videos on our Youtube channel

Shop Now

Please select your location

online shopping available
explore our website
Selling_divider

Please be advised that changing your location while shopping will remove all the contents from your shopping bag

free express shipping and free gift wrapping
free express shipping

free express shipping will be offered for online orders placed between december 5, 2014 and december 22, 2014 to destinations within canada. this offer will only be applicable to purchases made on the canadian gucci.com website, is non-transferable, and is not valid on orders placed before december 5, 2014.

to estimate the total delivery time for your purchase, please allow up to two business days to process your order for shipment, in addition to the time indicated by your preferred shipping method.

orders placed by december 17th, for immediately available items only, are expected to be delivered by december 24th.

free gift wrapping

all gucci.com orders come with complimentary gift wrap. products are tissue wrapped and enclosed in a signature gucci gift box that is tied with a gucci satin ribbon. gucci gift boxes are only available for products 18" x 18" x 8" and smaller. for larger items, we will include a signature gucci gift bag with your shipment. a personalised gift message can be added to gift orders and prices can be excluded from the order invoice when completing the online checkout at gucci.com.

for additional information, please refer to the assistance section.