gucci guilty behind the scenes

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Groundbreaking filmmaker Frank Miller (Sin City) is the creative mind responsible for Hollywood's love affair with graphic novel-inspired cinema. Not only is this Miller's first collaboration with Gucci, it is his first foray into the world of the commercial.

"I have known Frank Miller's work for many years through Sin City - a milestone in the history of cinema," comments Gucci Creative Director Frida Giannini. "He is incredibly talented, utterly unique. I admire him for being an absolutely creative person - a real visionary. We wanted to work with Frank because his artistry speaks to a young audience".
"I had never done a commercial shoot before, and I didn't know what to expect," says Miller. "However, working with Gucci has been a real ball. Frida has been very open to the ideas that I brought to the table. Working with someone so creative as Frida has been a pleasure, both actors have terrific screen presence, as to shooting at Cinecittà - I think of the studio as being blessed by Fellini's presence".

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