Shot by longtime Gucci collaborators Mert & Marcus and starring actress Blake Lively, Gucci Première's print campaign finds our leading lady set against the Los Angeles skyline, poised to step into the spotlight. Dressed in a dazzling couture gown, she is beautiful and elegant.
Lively was a natural choice for campaign. With her singular beauty and powerful presence, she effortlessly embodies the perfume's inspiration. "It is a pleasure to collaborate with Frida Giannini and Gucci on this new fragrance," she says. "I appreciate the concept and its various design elements. I am honoured to present the Gucci Première woman, whose qualities I admire".
"We wanted to have a film effect," explains Mert Piggot "Almost like a film noir, but with a modern twist".