They returned to Hollywood and appeared in films with the bags and shoes that would help to make the Florentine brand an international fashion powerhouse. Ninety years later, Gucci's Frida Giannini is taking inspiration back from the cinema—as well as art, music, and life. A film in three acts, THE DIRECTOR spans 18 months behind the walls of the fashion house, exploring the intricacies and inspiration behind the quietly brilliant power woman whose own evolution as the creative force behind the brand is as nuanced as that of the storied Florentine house itself.
The screening, organized for exclusive guests, was introduced by speeches from James Franco and Christina Voros.
Among notable guests were:
Claudia Gerini, Alessandra Mastronardi, Luca Argentero, Isabella Ferrari (from left to right on page 4)
Laura Pausini, Paolo Carta, Giorgio Pasotti, Sarah Felberbaum, Margherita Buy (from left to right on page 5)
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