GUCCI ANNOUNCES FIRST MEN’S FLAGSHIP OPENING IN EUROPE IN MILAN’S BRERA DISTRICT
Gucci is pleased to announce the opening of the House’s first men’s flagship in Europe in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera. The new shopping destination is surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops.
Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.
Frida Giannini’s innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail spaces, and paves the way for Gucci’s 21st century contemporary look. A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble - exclusively used in Gucci men’s stores – fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.
In keeping with the House’s longstanding commitment to upholding Corporate Social Responsibility & Sustainability standards, Gucci is seeking LEED certification (Leadership in Energy and Environmental Design) for the design, construction and operation of high performance green buildings, for the House’s Brera location.
The flagship radiates a true atmosphere of luxury and features a
full range of menswear including ready-to-wear, shoes, luggage &
lifestyle accessories, small leather goods, sunglasses, watches,
jewellery and fragrances at the ground floor.
On the upper floor, a dedicated space complete with a VIP fitting area showcases the MADE TO MEASURE program together with MADE TO ORDER service for men’s shoes.
MADE TO MEASURE service further advances the House’s philosophy of
personalization and signature attention to detail. In addition to
offering fabrics from an exclusive selection, the service provides for
customizable options with finishes and details and allows for personal
tailoring according to the client’s individual measurements. Each
garment is impeccably tailored for a truly unique experience. The range
of exclusive, top-quality materials and textiles which allows for a wide
choice of possible combinations of colors and fabrics.
The MADE TO MEASURE service is completed by a customized selection of shirts from which the client may choose a fit from a comprehensive offering of recognizable Gucci silhouettes in a wide range of fabrics and colors. In addition, Gucci offers a MADE TO ORDER service for signature men’s shoes – allowing for selection of the material, color, width, as well as embossing of one’s initials.
The lower level hosts a further selection of the men’s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.
Gucci’s Brera store will be the first to offer the capsule collection
designed by Creative Director Frida Giannini and Lapo Elkann, conceived
as “Lapo’s Wardrobe.” A contemporary statement of classic tailoring, the
MADE TO MEASURE “Lapo’s Wardrobe” collection comprises 27 looks – 23
for men and 4 for women. Painstaking attention characterizes each and
every piece, and striking details include exclusive linings, vests,
ties, suspenders, and handkerchiefs. The collection includes not only
MADE TO MEASURE suiting but also accessories such as MADE TO ORDER
leather goods and shoes as well as jewelry.