GG

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Guccio Gucci’s initials were first used in the early Sixties – as either single or double Gs – as squared-off fastenings for bags, which were developed and made in Gucci’s own forge at its historic workshop on Via delle Caldaie in Florence. Transferred soon after into a diamond-shaped pattern woven into the best-selling cotton canvas luggage, the GG monogram transported the company’s fame, quite literally, around the globe in the much-photographed company of movie stars, aristocrats and socialites.



Reconfigured and deployed in innumerable designs, the eternal GG has appeared and reappeared over time, merged into a circle, back-to-back, inverted, and abstracted. It’s been reinvented in silver and gold, burned into luxurious velvet, embossed into leather, stamped onto suede, printed on silks, woven into jacquards, and used in patchworks created using luxurious crocodile and lizard.

A status symbol that crosses generations and cultures - the GG hallmark is now globally synonymous with high glamour, desirability and a contemporary edge.

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