• Love it 2

Now you see it. Now you don’t. Creative Director, Frida Giannini, and multi media music maestro Mark Ronson have combined to create a range of unique sneakers and the stores to sell them in, which appear and disappear in a flash.

The Gucci Icon-Temporary range, for men and women, feature unmistakable Gucci design signatures with personalized details that change for each customer and each city in which they are sold. The Icon-Temporary stores will suddenly emerge in a new fashion capital, astounding press and public with their bold new approach, as part of their world tour. Then just as suddenly, they’re gone, leaving behind memories and, for the lucky few, unique footwear of matchless quality.
The Icon-Temporary phenomenon first appeared in New York and then again in Miami’s Design District. Then it was London’s turn. And soon it will be Tokyo's turn

Please select your location

online shopping available
explore our website

Please be advised that changing your location while shopping will remove all the contents from your shopping bag

Shipping Methods and Fees

Free shipping will be offered on all orders placed between October 26, 2010 and November 15, 2010 to destinations in the U.S. and Canada.

This offer will only be applicable to purchases made on the U.S. and Canadian websites, is non-transferable, and is not valid on orders placed before October 26th.