Gucci

ICON-TEMPORARY, SNEAKERS IN A FLASH

Now you see it. Now you don’t. Creative Director, Frida Giannini, and multi media music maestro Mark Ronson have combined to create a range of unique sneakers and the stores to sell them in, which appear and disappear in a flash.

The Gucci Icon-Temporary range, for men and women, feature unmistakable Gucci design signatures with personalized details that change for each customer and each city in which they are sold. The Icon-Temporary stores will suddenly emerge in a new fashion capital, astounding press and public with their bold new approach, as part of their world tour. Then just as suddenly, they’re gone, leaving behind memories and, for the lucky few, unique footwear of matchless quality.