GUCCI TO DRESS FLORENCE WELCH
FOR ‘CEREMONIALS’ US AND EUROPEAN TOUR
Gucci is pleased to dress singer/songwriter Florence Welch for the upcoming tour of Florence and the Machine in a wardrobe of Fall/Winter outfits designed by Creative Director Frida Giannini. The ‘Ceremonials’ tour will open on September 14 in Boston with subsequent dates across North America and Europe throughout the fall. The announcement follows the previous North American tour in 2011 when Giannini first dressed Welch in her designs.
‘Ceremonials’, which debuted at no. 1 in the UK Album’s charts and the top 10 in 12 different countries almost a year ago, has taken Florence and The Machine to new heights with over 2 million copies sold worldwide - including 600k sales in the UK alone. Florence also celebrated her long-awaited first UK No.1 single this year with ‘Spectrum’ in July.