The Permanent Exhibition

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Gucci Iconic History

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GUCCI MUSEO is situated in the heart of Florence, an homage to the city where Gucci’s story began. It was here in 1921 that Guccio Gucci founded the company which bore his name and which would go on to become
a global powerhouse whose indisputable appeal transcends all ages and cultural backgrounds.

From new collections to groundbreaking collaborations, every Gucci undertaking adheres to the principles of Forever Now - an ethos which, in re-interpreting the
creativity of the past as inspiration for future enterprise, encapsulates Gucci’s timeless appeal and commitment to invest in long-lasting values.

A permanent exhibition from Gucci’s rich and culturally significant archive, preserved and amplified throughout the years, is juxtaposed with contemporary art installations supported by the Pinault Foundation.

The museum spans 1,715 square meters across three floors and is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. While the ground and upper floors of the building present the public displays, the private basement houses the vault that contains the Gucci Archive: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected, catalogued, and conserved to document the creative universe and cultural influence of the House’s heritage.
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The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the Fifties, Sixties and Seventies.

It was in fact “Valigeria e Articoli da Viaggio” (suitcases and travel accessories) that defined Guccio Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London's Savoy Hotel, where he found work as a porter in his earlier years.

Click here to shop travel & business.
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The journey through the history of Gucci continues to the first floor, which is dedicated to the representation of other Gucci themes and icons.  


Enter into the Flora World, the eternal motif that over time has spurred multiple interpretations and stylizations on a range of items; then head over to Handbags, a thread of design and artisanal excellence that recollects historic handbag models, true cult objects sought after still today.


Next, Evening room unveils the dream of the evening gown and the magic of red carpet creations worn to prestigious events. Meanwhile the Precious room displays unique clutches and rare valuables.
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Rising up to the second floor is Logomania, a space chronicling the evolution of the double G monogram, the timeless graphic sign that has become an emblem of Made in Italy.  

The final themes of Lifestyle and Sport complete the museum journey with an ode to the House’s iconic symbols and products that have been inspired by the world of sport and leisure.
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