Gucci Masters 2010

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AS 90TH ANNIVERSARY APPROACHES GUCCI EXTENDS SPONSORSHIP OF GUCCI MASTERS
FOR A FURTHER TWO YEARS

The Gucci Masters, which was established in December 2009 when Gucci returned to equestrian sponsorship after an absence of 20 years, immediately established itself as one of the world's most prestigious indoor equestrian competitions. Gucci has long been associated with the sporting glamour of the equestrian world.  Various symbols—from the horse bit to the striped girth strap—have inspired the Florentine house's designs over the years subsequently becoming iconic Gucci signatures.

“The Gucci Masters provides a perfect link to Gucci's values, prestige and culture," commented Frida Giannini, Gucci's Creative Director. "As we approach the House's 90th anniversary in 2011, it is an event that perfectly symbolizes the traditions we proudly carry forward.”
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The second Gucci Masters will take place from December 3rd to 5th, 2010, once again at the Parc des Expositions Paris Nord Villepinte exhibition centre during the Paris Horse Show. The Gucci Masters  will bring together the world's best riders along including  Martina Hingis, Nicolas Canteloup and Gucci-sponsored Charlotte Casiraghi. Some 40,000 spectators are expected to come along to see the riders and their mounts. The highlight of the three days of competition will be the Gucci Grand Prix, a competition with a €300,000 prize, scheduled for Sunday December 5th.

Christophe Ameeuw, General Manager of EEM, said, “The Paris Masters is one of the world's most important equestrian occasions, it is therefore very fitting that we have one of the world's most prestigious brands as the title sponsor. Gucci's heritage and values are the perfect complement”.
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Virginie Couperie-Eiffel added, “I am honoured to once again be named as the official Ambassadress for this wonderful equestrian meeting, where sporting excellence and the elegance of Gucci combine to create such a special atmosphere.”

Kevin Staut, European Champion and current show jumping world number one, will complete an exceptional line-up of the world's top 40 riders. The other favourite for the event will be Belgium's Jos Lansink, winner of the Gucci Masters last year and the reigning World Champion and Eric Lamaze, Canada's Olympic Champion, has also confirmed his attendance.

During the course of its three day sponsorship, Gucci will once again open a temporary retail store on site for visitors to enjoy shopping between the shows, including a limited edition scarf and made to order boots.

www.guccimasters.com
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