gucci guilty

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Inspired by contemporary rebels, Gucci Creative Director Frida Giannini has created Gucci Guilty, a daring fragrance for modern trend-setters.

The Gucci Guilty girl is a 21st century beauty, faithful to her roots but ready to take on the future. She is a true iconoclast, living life at full throttle, prepared to brave any odds to get what she wants.

"Our protagonist is young, sexy, and slightly dangerous", says Giannini. "She is always pushing forward and lives life close to the edge. She takes risks, both at work and at play. The Gucci Guilty woman doesn’t sit around waiting for something to happen. She makes things happen herself."

Discover the scent of the Gucci Guilty fragrance

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Gucci Guilty is a warm, seductive fragrance with a streak of hedonism at its core. Alluring notes of lilac and patchouli mingle with voluptuous hints of amber for a velvety scent that is compellingly seductive and unmistakably feminine.

Originally released as an eau de toilette, Gucci Guilty is now also available as an eau de parfum. Named Gucci Guilty Intense, this provocative perfume introduces a new, daring dimension to the line.



Discover the design of the Gucci Guilty fragrance


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Inspired by House’s signature interlocking G logo, the Gucci Guilty perfume bottle combines metal and glass to create a modern statement. A luxurious gilded casing showcases the fragrance's warm amber hue. The stylish result will hold pride of place on any dressing table. 

Featuring Gucci’s trademark combination of careful craftsmanship and artful design, the flacon is as covetable an accessory as the latest it-bag.  “I wanted Gucci Guilty to feel like a contemporary objet d’art, says Giannini. "I wanted it to be as beautiful to look at as it is intriguing to wear.”


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