Gucci

The Film Foundation

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Partnership history

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Celebrating a rich history influenced by film, Gucci is proud to support The Film Foundation’s efforts to save cinematic treasures. Many are not aware that these valuable artifacts of our cultural heritage are in danger of deterioration. Those who work to preserve the treasures of the first hundred years of cinema are in a race against time.

The Gucci partnership with The Film Foundation demonstrates the company’s ongoing commitment to restoring and preserving the work of artists and legacies. While statistics about the number of films lost to damage and deterioration are staggering, there is no more powerful way to make clear the preservation message than to provide audiences with the opportunity to experience cinematic treasures firsthand.

Starting in 2006, Gucci is committed to add one film every year to a growing collection of restored titles funded by Gucci.
To date, the collection includes:

LA DOLCE VITA
(1960, d Federico Fellini)
restored by the Bologna Film Archive

A WOMAN UNDER THE INFLUENCE

(1974, d John Cassavetes)
restored by the UCLA Film & Television Archive

LE AMICHE
(1955, d Michelangelo Antonioni)
restored by the Bologna Film Archive

WANDA
(1970, d Barbara Loden)
restored by the UCLA Film & Television Archive

SENSO
(1954, d Luchino Visconti)
restored by the Bologna Film Archive

IL GATTOPARDO
(1963, d Luchino Visconti)
restored by Twentieth Century Fox


Fifty percent of all American movies made before 1950 have been lost or destroyed; an astounding eighty percent of the films produced in the United States before 1929 are gone. All types of film are subject to decay, and an improperly stored or handled print or negative may begin to fade and deteriorate in less than ten years. The major American archives hold more than 150 million feet of film in urgent need of preservation. The Film Foundation’s mission is to ensure that these films—these works of art, historical records, and essential representations of our culture—will survive to be seen and experienced by future generations.
The Film Foundation is a nonprofit organization established in 1990 by Martin Scorsese and several of his fellow filmmakers.
The foundation is dedicated to protecting and preserving motion picture history, and provides substantial annual support for preservation and restoration projects at the leading film archives. Since its inception, The Film Foundation has been instrumental in raising awareness of the urgent need to preserve films and has helped to save over 525 motion pictures.

Joining Scorsese on the board are Woody Allen, Paul Thomas Anderson, Wes Anderson, Francis Ford Coppola, Clint Eastwood, Curtis Hanson, Peter Jackson, Ang Lee, George Lucas, Alexander Payne, Robert Redford and Steven Spielberg. The Film Foundation is aligned with the Directors Guild of America.

http://film-foundation.org

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