Icons of Heritage: Cut & Craft

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Fashion takes time. It takes almost two days for one of Gucci’s master artisans to painstakingly assemble one of the house’s exquisite Stirrup handbags, and a New Bamboo bag can take over thirteen hours of highly skilled craftsmanship to put together its 140 pattern pieces. Looking at the artistry that goes into crafting an iconic Jackie, it becomes clear that making fashion history is not for the faint of heart. 


Now, with the launch of “Icons of Heritage – Cut & Craft”, Gucci’s new global social media campaign, Gucci fans will be able to bring the brand’s history and heritage into their homes. Starting September 6th, the campaign will be hosted on a dedicated tab on Gucci’s Facebook page, as well as localized tabs on the brand’s Korean and Japanese pages.
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Fans will view short 3-D films introducing the three bags along with an image gallery of the current collection, They’ll then be invited to download patterns for papercraft copies of the three bags, illustrate and assemble them, following the lead of beautifully minimal instructional videos, and finally upload photos of their DIY masterpieces to a gallery where they can browse others’ designs and vote for their favorites.

Be part of Gucci’s history, and make your mark with your own Cut & Craft paper bag. To participate in the campaign, go to Facebook.

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