guilty black advertising video

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The Gucci Guilty Black campaign was shot at the legendary Cinecittà Studios, birthplace of Italian cinema. Sin City creator Frank Miller once again directed the shoot, and Hollywood stars Evan Rachel Wood and Chris Evans reprised their roles as the Guilty lovers.

In this new installment, we join our lovers on a rain-drenched night in the midst of a dark metropolis. Our hero powers towards us out of the urban gloom on a classic Norton 750 motorcycle, when a lustrous Rolls-Royce Silver Cloud suddenly appears behind him. The car surges ahead of him and swerves, coming to an abrupt halt. A door opens and our leading lady emerges, ready to claim her man.
Evan Rachel Wood observes, “What Frank wanted for Gucci Guilty Black was for my character to be lethal. Everything she touches, it’s as though she owns it. Everything is hers. She’s controlling, very strong, very mysterious. He definitely pushed my bad side out. It’s like filming a sequel,  where we all wanted to take it to the next level.”

Describing his character, Chris Evans states, “Frank views him as an urban cowboy: a drifter with attitude. Everybody has a little bit of danger in them. The difference is that this man has it in spades. And, in the Gucci Guilty Black woman, he has found his perfect partner-in-crime.”

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