Sustainable Packaging

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for the eyewear collections

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GUCCI MAKES FURTHER COMMITMENT TO ENVIRONMENTAL RESPONSIBILITY: NEW
COMPACT SUSTAINABLE PACKAGING


Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo are pleased to make a further commitment to environmental responsibility with new eco-friendly packaging.
As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, the House first launched 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper in 2010 and will now extend this packaging towards its eyewear collections.
http://www.gucci.com/images/ecommerce/styles_new/201006/web_2column/wg_new_packaging_eyewear_3_web_2column.jpg
The modern and refined case will bear the Mobius loop, which is an internationally recognized symbol used to designate recyclable materials. Upon purchase, customers will receive an informational leaflet and a preaddressed envelope in order to send the case to a dedicated center where it may be recycled to make new products. Additionally, the FCS-certified paper shopping bag mirrors the House’s existing sustainable packaging. The new case will be exclusively available from May at Gucci boutiques for men’s, women’s and children’s sunglasses – and from August through the worldwide distribution network for both optical frames
and sunglasses.
http://www.gucci.com/images/ecommerce/styles_new/201006/web_2column/wg_new_packaging_eyewear_1_web_2column.jpg

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