gucci première Eau de parfum

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Inspired by the Gucci Première couture collection presented at the 2010 Cannes Film Festival, Gucci has created Première, a new fragrance legend. Fronted by modern icon Blake Lively, the scent channels the assurance and femininity of the contemporary Gucci woman. Shot by longtime Gucci collaborators Mert & Marcus, the print advertisement finds our leading lady preparing to step into the spotlight. Dressed in a dazzling couture gown, and set against the bright lights of Los Angeles’ skyline, she is beautiful and poised.





Discover the scent of Gucci Première



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This enticing fragrance evokes opulence and warmth to create an atmosphere of pure glamour.

Top notes of orange blossom and bergamot give way to a sensual core of white flowers and musk, layered over a warm wood and leather base. The result is a seductive scent for the modern woman.








Discover the design of Gucci Première

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Contemporary and glamorous, the Gucci Première flacon combines modern sensuality with timeless sophistication. The sleek gold bottle brings together the House’s most instantly recognizable details, from the signature web trim, here rendered in stylish tone-on-tone metal, to the iconic horsebit. Completing the luxurious mood, the fragrance's box bears a gilt rendition of the House’s interlocking G motif, as well as founder Guccio Gucci's signature.







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