gucci première backstage

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The Gucci Première video campaign was shot by Nicolas Winding Refn, director of  critically acclaimed thriller Drive (2011), and stars actress Blake Lively. The soundtrack is "Midnight City" (Eric Prydz Private Remix) by M83.

 "Working with Gucci was a new sort of challenge, and one that I relished," said Winding Refn. "The story of this woman speaks to all of us. She is a modern fantasy figure, a true siren of our imaginations".
The campaign was shot at the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed locations. The mansion boasts an unrivalled view of the city.


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