flora by gucci advertising video

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The Flora by Gucci fragrance campaign video opens on model Abbey Lee Kershaw in a lush field of flowers, wearing a one-of-a-kind black and white chiffon Flora print dress. Set against a spectacular natural sunset, Kershaw takes control of the energy of nature. She uses it to bring the blossoms to life, before shifting into an ephemeral form of fabric and light. The result is powerful and ethereal, a testament to the strength and beautry of the modern Gucci woman.

“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy," explains Gucci Creative Director Frida Giannini. "We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “
The video was shot by acclaimed music video director Chris Cunningham and is set to an original re-mix of Donna Summer’s classic “I Feel Love”.



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