Shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg, the campaign features Franco on a film set in a selection of custom MADE TO MEASURE suits. The striking black and white photographs mirror the House’s synergy with cinema, a relationship that dates back to the 1940s.
The special pieces that Franco wears stand out for their surfaces that revisit traditional graphic textures intrinsic to sartorial menswear - from pinstripes to checks, from diagonal stripes to Prince of Wales plaids.
