gucci première campaign

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Eau de Parfum

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Shot by longtime Gucci collaborators Mert & Marcus and starring actress Blake Lively, Gucci Première's print campaign finds our leading lady set against the Los Angeles skyline, poised to step into the spotlight. Dressed in a dazzling couture gown, she is beautiful and elegant. 

Lively was a natural choice for campaign. With her singular beauty and powerful presence, she effortlessly embodies the perfume's inspiration. "It is a pleasure to collaborate with Frida Giannini and Gucci on this new fragrance," she says. "I appreciate the concept and its various design elements. I am honoured to present the Gucci Première woman, whose qualities I admire".

"We wanted to have a film effect," explains Mert Piggot "Almost like a film noir, but with a modern twist".

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For metro areas, all online orders received before 11.59pm Tuesday 10th of February 2015, are expected to be delivered by Friday, 13th of February 2015, on immediately available items only, and subject to product availability. For non-metro areas, online orders received before 11.59pm Wednesday 4th February 2015, are expected to be delivered by Friday, 13th of February 2015, on immediately available items only, and subject to product availability.

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For estimated delivery times, please refer to the assistance section.

Order information:

For security reasons, purchases may not be shipped to p.o box addresses. Orders are processed and delivered Monday through Friday, excluding public holidays and bank holidays. Gucci cannot be held responsible for unanticipated delays. Gucci reserves the right to contact the Customer via phone or email to verify order details prior to processing. For more information please visit our assistance section.

Each order will arrive complimentary gift wrapped. Products are tissue wrapped and enclosed in a signature Gucci gift box that is tied with a Gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

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