gucci guilty advertising

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Leading fashion photographer duo Mert & Marcus shot the fragrance campaign, drawing inspiration from Gucci Creative Director Frida Giannini's conception of a thrill-seeking duo to create a sensual series of photographs starring Evan Rachel Wood and Chris Evans.

"I needed a powerful individual to embody the personality of Gucci Guilty," says Giannini. "Evan Rachel Wood is bewitchingly animated and vivacious. She is astonishing - extremely sexy - with a charisma that completely fascinates her generation".

"The Gucci Guilty man had to have a powerful presence." adds Giannini. "Chris has a strong sense of energy - he takes the lead. But, there is a tenderness there that women will find spellbinding".

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