Forever now

  • Love it 0
http://www.gucci.com/images/ecommerce/styles_new/201303/web_1column/wg_fw13_bamboo_forevernow_en_web_1column.jpg
http://www.gucci.com/images/ecommerce/styles_new/201303/web_2column/wg_fw13_bamboo_forevernow_en_web_2column.jpg
http://www.gucci.com/images/ecommerce/styles_new/201303/web_2column/wg_empty_article_web_2column.jpg
BAMBOO INCITES FOURTH INSTALLMENT
OF ICONS OF HERITAGE FOREVER NOW SERIES ENDURING SYMBOL OF STYLE AND INNOVATION
PERSONIFIED BY CHARLOTTE CASIRAGHI

This autumn will mark the unveiling of the fourth and final installment in Gucci’s “Forever Now” icons of heritage advertising campaign series conceived by Creative Director Frida Giannini in collaboration with Charlotte Casiraghi. Synonymous for style and innovation, the House’s beloved Bamboo icon comes to life in the candid, natural photographs of Ms. Casiraghi, shot by Bruce Weber.
The debut of the legendary Bamboo bag came in 1947 when Gucci’s Florentine artisans invented a creative solution to war-time rationing of materials. In an innovative move, craftsmen employed bamboo cane, which could still be imported from Japan, as a handbag handle by heating the material and bending it into a semi-circle. Taking its cue from the curves of a horse’s saddle, the structured, ladylike shape gained recognition as a triumph of Florentine workmanship and quickly transcended time with its undeniably polished glamour. While the original was a pebbled pigskin bag, during the Fifties and Sixties countless variations went into production and graced the hands of royalty and silver screen sirens – marking the bag’s destiny as an iconic Gucci design.
Designed by Frida Giannini, the New Bamboo bag remains faithful to the workmanship of its predecessor – comprising130 separate pieces and requiring a Gucci artisan up to two days to craft. Today Bamboo is an instantly recognizable symbol distinguishing a handbag as a Gucci piece. True to the House’s codes of luxury, the material’s glossy golden hue is a signature of the artisan’s work using a flame and applying lacquer to achieve a unique color on each piece. Under Giannini’s creative direction, the fire-turned cane has evolved to characterize new designs including this season’s Bamboo Shopper and Lady Lock handbags. Giannini has also integrated Bamboo into signature eyewear and timepieces.
The images from the new “Forever Now” campaign will appear worldwide from October, in newspapers and fashion and lifestyle magazines complementing the House’s seasonal fashion campaigns. Unveiled in March 2012, the campaign series sees Charlotte Casiraghi portrayed by the world’s most respected fashion and portrait photographers in a series of sittings celebrating the House’s icons. The previous three installments saw Ms. Casiraghi portrayed by Peter Lindbergh, Inez Van Lamsweerde & Vinoodh Matadin, and Mert Alas and Marcus Piggott, respectively.
 
The first “Forever Now” advertising campaign series was launched in Autumn 2010, in the run up to Gucci’s 90th anniversary, and featured original black and white photography of Gucci’s Florentine Artisans from its Archive.

Please select your location

online shopping available
explore our website
Selling_divider

Please be advised that changing your location while shopping will remove all the contents from your shopping bag

Father’s Day Shipping
You're still in time to give the gift of Italian style.
All online orders received before 11.59pm Tuesday 2nd of September 2014, are expected to be delivered by Friday, 5th September, 2014, subject to product availability. Please note that any personalisation requests take an extra 1-2 business days to process, so all personalised orders must be received by 11.59pm Thursday 28th August, 2014.
For any further assistance, please contact our customer service team on 1300 442 878 or via email at assistance@au-onlineshopping.gucci.com.
Free shipping:

free shipping will be offered online to destinations within australia. this offer will only be applicable to purchases made on the gucci.com/au/ website.

Order information:
for security reasons, purchases may not be shipped to p.o box addresses. orders are processed and delivered monday through friday, excluding public holidays and bank holidays. gucci cannot be held responsible for unanticipated delays.

each order will arrive complimentary gift wrapped. products are tissue wrapped and enclosed in a signature gucci gift box that is tied with a gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

Free returns:
free return shipping will be offered for all full-priced online orders only at gucci.com/au.
full-priced merchandise must be returned within 14 working days from the date of delivery. Gucci does not accept returns and exchanges on sale merchandise
For our complete return policy, please refer to the assistance section.