Gucci is pleased to introduce the Seventies Collection, a new line of vintage-inspired bags designed by Creative Director Frida Giannini. Worn appearances tell an exclusive story of hand working enhanced by a new personalization service: every Seventies bag may be customized with the golden initials of its owner.
Vintage accents recall a touch of glamour from the travel bags of the Seventies. Sophisticated finishes, a fusion of artisan expertise with innovation, emphasize basic lines. A production first, a new washing process of the finished bag gives each piece a unique, lived-in look.




