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Made in Italy is an integral part of the essence of Gucci and goes beyond being a mere slogan. It is a cultural approach, a know-how that took generations to build, and a genuine mission that has allowed Gucci to become one of the world’s most desirable luxury fashion brands.
Even today Gucci remains very much linked to Italy’s Tuscan region as it did ninety years ago when Guccio Gucci first created his first leather bag.
Today, Gucci’s Made In Italy production coupled with a strong social responsibility towards its employees ensures that 100% of its leather goods, shoes and ready to wear are still produced in its Florence workshops, employing over 45,000 people in Italy alone, in addition to Gucci’s own employees. This handcrafted legacy passed down through generations of artisan families, continues to be an immense source of pride for Gucci and has made a huge contribution to its position as a worldwide leader in the luxury business.