1970s

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Gucci continued its global expansion, true to the original aspirations of Aldo, and set its sights on the Far East. Stores opened in Tokyo and Hong Kong. The company developed its first ready-to-wear collections, featuring GG printed shirts or GG buttoned fur-trim coats.

The brand became famous for its unique mix of innovative audacity and legendary Italian quality and craftsmanship. Gucci icons were re-invented in new shapes or colors – burning the GG logo through suede - using ever more luxurious materials, like baby crocodile coats with sterling silver snakehead buckles.

In 1977, its Beverly Hills flagship was revamped with a private Gucci Gallery, where privileged VIPs like Rita Hayworth or Michael Caine could browse for $10,000 bags with detachable gold and diamond chain or platinum fox bed throws.
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For estimated delivery times, please refer to the assistance section.

Order information:

For security reasons, purchases may not be shipped to p.o box addresses. Orders are processed and delivered Monday through Friday, excluding public holidays and bank holidays. Gucci cannot be held responsible for unanticipated delays. Gucci reserves the right to contact the Customer via phone or email to verify order details prior to processing. For more information please visit our assistance section.

Each order will arrive complimentary gift wrapped. Products are tissue wrapped and enclosed in a signature Gucci gift box that is tied with a Gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

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