Gucci Première Blake Lively

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GUCCI ANNOUNCES BLAKE LIVELY AS FACE OF NEW FRAGRANCE WITH CAMPAIGN FILM DIRECTED BY NICOLAS WINDING REFN

June 22nd, 2012 - Gucci is pleased to announce that actress Blake Lively will be the face of Gucci Premiere, the House's next female fragrance, for which Nicolas Winding Refn has directed a short film.
 
Frida Giannini, Gucci Creative Director, commented, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."

Blake Lively stated, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."
The print campaign for the new fragrance was shot by Mert & Marcus, and the commercial film was directed by Nicolas Winding Refn, awarded best director for the thriller Drive at the Cannes Film Festival 2011. The short film will be presented at a special event during the Venice Film Festival on September 1st, 2012, at 8.00 pm CET.
                                                       
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
 
Gucci Première will be launched worldwide from July 2012.

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Order information:

For security reasons, purchases may not be shipped to p.o box addresses. Orders are processed and delivered Monday through Friday, excluding public holidays and bank holidays. Gucci cannot be held responsible for unanticipated delays. Gucci reserves the right to contact the Customer via phone or email to verify order details prior to processing. For more information please visit our assistance section.

Each order will arrive complimentary gift wrapped. Products are tissue wrapped and enclosed in a signature Gucci gift box that is tied with a Gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

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