GUCCI ANNOUNCES BLAKE LIVELY AS FACE OF NEW FRAGRANCE WITH CAMPAIGN FILM DIRECTED BY NICOLAS WINDING REFN
June
22nd, 2012 - Gucci is pleased to announce that actress Blake Lively
will be the face of Gucci Premiere, the House's next female fragrance,
for which Nicolas Winding Refn has directed a short film.
Frida
Giannini, Gucci Creative Director, commented, “In conceiving this
fragrance I was inspired by timeless Hollywood glamour and the iconic
leading ladies of Hollywood's golden era. Blake's unique style and
charisma brings that allure to life in a very contemporary way."
Blake
Lively stated, “It is a pleasure to collaborate with Frida Giannini. I
admire the qualities of the Gucci Première woman and feel honored to
represent the fragrance."
Gucci Première Blake Lively
The print campaign for the new
fragrance was shot by Mert & Marcus, and the commercial film was
directed by Nicolas Winding Refn, awarded best director for the thriller
Drive at the Cannes Film Festival 2011. The short film will be
presented at a special event during the Venice Film Festival on
September 1st, 2012, at 8.00 pm CET.
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Première will be launched worldwide from July 2012.
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Première will be launched worldwide from July 2012.
