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June 22nd, 2012 - Gucci is pleased to announce that actress Blake Lively will be the face of Gucci Premiere, the House's next female fragrance, for which Nicolas Winding Refn has directed a short film.
Frida Giannini, Gucci Creative Director, commented, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."
Blake Lively stated, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Première will be launched worldwide from July 2012.