Icon store

Details

opening hours: everyday 10.00-20.00

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The Icon Store hosts unique editions from the exclusive Icon Collection including bags such as the New Jackie and the New Bamboo as well as the classic moccasin, the Flora scarf, all designed with exclusive colors and detailing especially for the GUCCI MUSEO.
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The New Bamboo

The 21st century reinterpretation of one of Gucci’s most iconic handbag designs. In reinventing this House classic, Creative Director Frida Giannini blends tradition with high-tech innovation, and history with high-fashion. First created in 1947, the design rose to fame as an example of the expertise of Gucci’s craftsmen, who found inventive solutions to war-time rationing of materials. As bamboo cane could still be imported from Japan, they heated and bent it into a semi-circle to make a decorative  handle for the bag. The design, innovative and distinctive, was an instant hit.
The unique edition of the New Bamboo for the Gucci Museo is available in leather and crocodile in five exclusive colors.

Leather EUR: 2.500
Crocodile EUR: 15.000
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The New Jackie

First created in the late Fifties, the Jackie O bag is an instantly recognizable classic with rounded edges and a signature push lock closure. The style was originally named in honor of Jacqueline Kennedy Onassis after she was photographed numerous times wearing this bag.

The New Jackie unique edition for the Gucci Museo is available in leather and crocodile in five exclusive colors.


Leather EUR: 2.650
Crocodile EUR: 19.000
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he Stirrup Bag

Inspired by an iconic model from 1975, the Stirrup bag is a rigid frame style that boasts an intricate construction and unparalleled workmanship that reflects Gucci’s core values and longstanding expertise. From cutting the various components to the final polish, it takes a seasoned artisan almost two days to craft a Stirrup bag.

Echoing the House’s riding heritage, the overall shape evokes a stirrup and features a spur in light gold hardware on the front panel.

The unique edition of the Stirrup Bag for the Gucci Museo is available in leather and crocodile in five exclusive colors.

Leather EUR: 2.700
Crocodile EUR: 23.000
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The Chain Bag

Small shoulder flap bag in green leather with detachable metal strap and horsebit detail.
Available in 5 different colors.


Leather EUR: 1.300
Crocodile EUR: 8.500
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Icon wallets

To accompany the bags there are also wallets in two different sizes available for purchase in the icon store.

Women's large wallet in black leather with gold color finishing and bamboo detail. Available in 5 different colors
Leather Wallet medium and large EUR: 690

Women's large wallet in white crocodile with gold color finishing and bamboo detail. Available in 5 different colors


Crocodile Wallet medium and large EUR: 4.750
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Classic Horsebit Moccasin

The horsebit played a crucial role in marking out the Gucci loafer as a time-traversing design classic. The snaffle was introduced as a decoration on the soft and comfortable brown or black leather Gucci men’s moccasins in 1953. They graced the feet of Hollywood’s leading men including Clark Gable, John Wayne and Fred Astaire, and when women's versions appeared in 1968, they became the choice of sophisticated women looking for a luxurious kind of comfort.

The unique edition of the Horsebit Moccasin for the Gucci Museo is available in leather and crocodile in five exclusive colors for both women and men.
Men's leather moccasin EUR 530
crocodile moccasin EUR 4.750
Women's leather moccasin EUR 495
crocodile moccasin EUR 4.250
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Gucci boot

Leather sole boot in black leather with embossed Gucci Crest.
Available in brown and black for both women and men.

Women's EUR 980
Men's EUR 990
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Flora Scarf

Flora, one of the most loved Gucci icons, was born as a special commission for Princess Grace of Monaco in 1966. The princess had paid a visit to the Gucci store in Milan with Prince Ranier. Having bought a green “bamboo bag” Rodolfo Gucci insisted she selected a gift. When she finally relented to his request she asked for a scarf. Rodolfo was distressed: he felt Gucci lacked one special enough for his distinguished guest. He immediately contacted the renowned illustrator Vittorio Accornero, to design the most beautiful floral scarf he could create. The next day Accornero returned with his painting: it was the “Flora”, a multicolored flowered template that was destined for an unimaginably extended future.
Flora Scarf- Gucci Museo Edition is available only at the Icon Store inside Gucci Museo.

White silk flora print scarf 90X90: EUR 380
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Gucci 1921 Collection Watch and Horsebit Bracelet

Two exclusive products complete the display of the Icon Store: the 1921 wìcollection watch and the Horsebit Bracelet, two special editions of classic Gucci products.

The Gucci 1921 Collection- Museo Edition watch is available in exclusive colors leather and steel case, white or black dial  and 18kt yellow gold bangle.
EUR 2.575

The Horsebit Bracelet is a 18 kt yellow and white piece.
EUR: 6.750
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Please be advised that changing your location while shopping will remove all the contents from your shopping bag

Sale purchase policy

'No exchanges or refunds are available on sale items'.

  -  Please select your items carefully, as no exchanges or refunds will be accepted on sale items

  -  Exchanges or refunds will only be processed if the item is deemed faulty, defective or otherwise wrongly described. Any faulty item claim must be made within a reasonable time of receiving the goods and is not subject to the 14 (fourteen) working day return timeframe

  -  at gucci, we endeavor to ensure that our pricing is accurate and current. our prices are detailed within the individual product listings and we reserve the right to amend our prices at any time.

  -  please be advised that during sale periods, orders can take up to 3 business days to process and ship from the day the order is placed. gucci reserves the right to contact the Customer via phone or email to verify order details prior to processing. If gucci is not able to contact the Customer successfully, this can cause further delays with order processing.


free shipping:

free shipping will be offered online to destinations within australia. this offer will only be applicable to purchases made on the gucci.com/au/ website.

order information:

for security reasons, purchases may not be shipped to p.o box addresses. orders are processed and delivered monday through friday, excluding public holidays and bank holidays. gucci cannot be held responsible for unanticipated delays.
No exchanges or refunds are available on sale items.

Free shipping:

free shipping will be offered online to destinations within australia. this offer will only be applicable to purchases made on the gucci.com/au/ website.

for estimated delivery times, please refer to the assistance section

Order information:
for security reasons, purchases may not be shipped to p.o box addresses. orders are processed and delivered monday through friday, excluding public holidays and bank holidays. gucci cannot be held responsible for unanticipated delays.

each order will arrive complimentary gift wrapped. products are tissue wrapped and enclosed in a signature gucci gift box that is tied with a gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

Free returns:
free return shipping will be offered for all full-priced online orders only at gucci.com/au.
full-priced merchandise must be returned within 14 working days from the date of delivery. Gucci does not accept returns and exchanges on sale merchandise
For our complete return policy, please refer to the assistance section.