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From new collections to groundbreaking collaborations, every Gucci undertaking adheres to the principles of Forever Now - an ethos which, in re-interpreting the creativity of the past as inspiration for future enterprise, encapsulates Gucci’s timeless appeal and commitment to invest in long-lasting values.
The museum spans 1,715 square meters across three floors and is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. While the ground and upper floors of the building present the public displays, the private basement houses the vault that contains the Gucci Archive: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected, catalogued, and conserved to document the creative universe and cultural influence of the House’s heritage.
It was in fact “Valigeria e Articoli da Viaggio” (suitcases and travel accessories) that defined Guccio Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London's Savoy Hotel, where he found work as a porter in his earlier years.
Enter into the Flora World, the eternal motif that over time has spurred multiple interpretations on a range of items; then head over to Handbags, a thread of design and artisanal excellence that recollects historic handbag models, true cult objects sought after still today.
The final themes of Lifestyle and Loafer complete the museum journey with an ode to the House’s iconic symbols and products that have been inspired by the world of sport and leisure.