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A METHODOLOGY TO REDUCE THE ENVIRONMENTAL IMPACT OF THE TANNING PROCESS AND LAUNCHES THE FIRST "METAL FREE" LEATHER IN THE LUXURY INDUSTRY
Gucci announces that, after months of study and research, it has developed a methodology to reduce the environmental impact of the tanning process. This innovative new process uses an organic tanning agent whereby the tanned leather and wastewater from the tanneries are free of heavy metal at the end of the process.
Gucci’s new tanning method goes a step further and beyond chrome-free tanning to removing all heavy metals, while simultaneously achieving the level of quality synonymous with Gucci’s “know how”. Among environmental benefits, the absence of metals in the tanning agent improves the quality of the effluents produced by the tanning process.
“In line with the sustainable approach that the company has been adopting for years and which is recognised as an integral part of its DNA, Gucci is the first luxury brand to launch a metal-free tanning process,” says Patrizio di Marco, Gucci President and CEO, “This important innovation, developed in close collaboration with our key tannery in the Gucci supply chain, demonstrates the effectiveness of vertical integration. Further, innovation and sustainability combined with quality and a deep respect for heritage can offer new opportunities and we hope to pave the way for the luxury sector to incorporate best environmental practices in the production of leather goods.”
The new methodology was developed in close collaboration with Gucci’s long-standing leather supplier Blutonic, a Tuscan tannery controlled with a 51% share. It is already certified in compliance with the International ISO 14001 Environmental Certification Standard.
Gucci’s metal-free tanning also aligns with the sustainability strategy of Kering, its parent company, and will contribute to the attainment of Kering’s 2016 sustainability targets for its Group of Luxury and Sport & Lifestyle brands .