Green Carpet Challenge

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GUCCI FOR THE GREEN CARPET CHALLENGE HANDBAG COLLECTION

Gucci and the Green Carpet Challenge are pleased to introduce a new line of signature handbags designed by Creative Director Frida Giannini. By introducing the world’s first bags certified as zero deforestation from Amazon leather, the Florentine House furthers its commitment towards ecological consciousness. The three exclusive designs of the Gucci for the Green Carpet Challenge Handbag Collection convey Gucci’s mission to interpret the modern desire for sustainable products in a responsible way.

Coinciding with the launch, Gucci will donate 50.000 euro to the National Wildlife Federation, funding work to promote deforestation-free Brazilian leather. 
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Comprising the hobo, top-handle tote with detachable shoulder strap and the iconic New Jackie bag, the versatile and functional accessories all feature hand-selected and natural calfskin originating in Brazil, with craftsmanship respecting important environmental issues such as traceability and anti-deforestation. Gucci’s attention to detail includes lining in organic cotton on each style. The first steps of the production chain follow the requirements of internationally recognized standards, embracing processes that avoid the cutting-down of trees in the Amazon Forest.
Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather.
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Each piece features a special label embossed with the “Gucci for Green Carpet Challenge” script and will be accompanied by the Gucci GCC passport, which documents the origin and traceability of the handbag.
Alongside the plush surface in a warm red-wine color, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.
This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources.

The line will be available at select Gucci flagships stores worldwide and on gucci.com in the US and Europe from February 2013.
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For metro areas, all online orders received before 11.59pm Tuesday 10th of February 2015, are expected to be delivered by Friday, 13th of February 2015, on immediately available items only, and subject to product availability. For non-metro areas, online orders received before 11.59pm Wednesday 4th February 2015, are expected to be delivered by Friday, 13th of February 2015, on immediately available items only, and subject to product availability.

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For estimated delivery times, please refer to the assistance section.

Order information:

For security reasons, purchases may not be shipped to p.o box addresses. Orders are processed and delivered Monday through Friday, excluding public holidays and bank holidays. Gucci cannot be held responsible for unanticipated delays. Gucci reserves the right to contact the Customer via phone or email to verify order details prior to processing. For more information please visit our assistance section.

Each order will arrive complimentary gift wrapped. Products are tissue wrapped and enclosed in a signature Gucci gift box that is tied with a Gucci satin ribbon. a personalised gift message can be added to gift orders when completing the online checkout at gucci.com/au.

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