The Film Foundation

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Partnership history

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Celebrating a rich history influenced by film, Gucci is proud to support The Film Foundation’s efforts to save cinematic treasures. Many are not aware that these valuable artifacts of our cultural heritage are in danger of deterioration. Those who work to preserve the treasures of the first hundred years of cinema are in a race against time.

The Gucci partnership with The Film Foundation demonstrates the company’s ongoing commitment to restoring and preserving the work of artists and legacies. While statistics about the number of films lost to damage and deterioration are staggering, there is no more powerful way to make clear the preservation message than to provide audiences with the opportunity to experience cinematic treasures firsthand.

Starting in 2006, Gucci is committed to add one film every year to a growing collection of restored titles funded by Gucci.
To date, the collection includes:
REBEL WITHOUT A CAUSE
(1955, d Nicholas Ray)
IL CASO MATTEI
(1972, d Francesco Rosi)
ONCE UPON A TIME IN AMERICA
(1984, d Sergio Leone)
LA DOLCE VITA
(1960, d Federico Fellini)
A WOMAN UNDER THE INFLUENCE
(1974, d John Cassavetes)
LE AMICHE
(1955, d Michelangelo Antonioni)
WANDA
(1970, d Barbara Loden)
SENSO
(1954, d Luchino Visconti)
IL GATTOPARDO
(1963, d Luchino Visconti)
THE FILM FOUNDATION

Fifty percent of all American movies made before 1950 have been lost or destroyed; an astounding eighty percent of the films produced in the United States before 1929 are gone. All types of film are subject to decay, and an improperly stored or handled print or negative may begin to fade and deteriorate in less than ten years. The major American archives hold more than 150 million feet of film in urgent need of preservation. The Film Foundation’s mission is to ensure that these films—these works of art, historical records, and essential representations of our culture—will survive to be seen and experienced by future generations.
Created in 1990 by Martin Scorsese, The Film Foundation (film-foundation.org) is dedicated to protecting and preserving motion picture history. By working in partnership with the leading archives and studios, the foundation raises awareness of the urgent need for preservation and has saved over 600 films. In addition to the preservation, restoration, and presentation of classic cinema, the foundation teaches young people about film language and history through The Story of Movies, the organization's groundbreaking educational program that is currently being used by over 100,000 educators. Joining Scorsese on the board of directors are Woody Allen, Paul Thomas Anderson, Wes Anderson, Francis Ford Coppola, Clint Eastwood, Curtis Hanson, Peter Jackson, Ang Lee, George Lucas, Alexander Payne, Robert Redford, and Steven Spielberg. The Film Foundation is aligned with the Directors Guild of America.

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