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In June 2010 Gucci launched a completely new range of packaging, created by Frida Giannnini, that is 100% recyclable. In all of our stores worldwide this packaging will offer a bold new image of luxury that is sensitive to the environment and in keeping with the Gucci heritage of quality and excellence.
Gone are the plastic laminated surfaces so common in fashion bags and paper. They are replaced with the subtle luminosity of beater dyed paper with the de-bossed GG logo made famous in the 1960s. Cotton ribbons replace polyester and the paper itself is sourced only from certified forests. The Forest Stewardship Council can certify that no paper that is used by Gucci comes from an endangered forest. The fresh approach to recycling will include in future the use of other biodegradable materials, such as corn, bamboo and cotton.
The actions of Gucci have matched their words. Increasingly printed materials are being replaced with e-cards and e-catalogues, and new transportation policies have reduced the use of trucks by 30%. Every Gucci mannequin will be made of polystyrene that is 100% recyclable, made in Italy and finished with water based paints.