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FOR GIRLS’ AND WOMEN’S EMPOWERMENT
THE SOUND OF CHANGE LIVE concert event on 1 June raised funds and awareness for 84 different non-profit organizations working for girls and women
CHIME FOR CHANGE fundraising is powered by an innovative partnership with Catapult.org, the first crowdfunding platform for girls and women
CHIME FOR CHANGE, the global campaign for girls’ and women’s empowerment founded by Gucci, is pleased to announce that THE SOUND OF CHANGE LIVE concert event has helped raise funds to support 210 projects for girls and women across the globe. After VAT, the concert raised $3.9M USD to support projects in the three key focus areas of the CHIME FOR CHANGE campaign: Education, Health and Justice.
“Gucci has a long history of supporting girls and women, and we know that the solutions exist all around us. There are hundreds of credible, dedicated organizations around the world actively supporting the advancement of girls and women,” said CHIME FOR CHANGE Founder and Gucci Creative Director Frida Giannini. “My vision for CHIME FOR CHANGE was to facilitate further awareness and fundraising by bringing together a global community to support the important work that is already happening. This is the first time in history that CHARITY concertgoers have been able to choose where their money goes.”
“The partnership between CHIME FOR CHANGE and Catapult channeled the generosity and enthusiasm of a massive global audience,” said Catapult Founder Maz Kessler. “By using the collective power of the crowd, CHIME and Catapult together tap into an increasingly solutions-oriented culture, enabling people to engage directly and transparently with those working on the frontlines for girls’ and women’s education, health and justice.”
- $25,150 to help Syrian refugees access healthcare through Doctors of the World
- $50,020 to showcase the stories of sex trafficking survivors through Equality Now
- $15,005 to send 30 girls in Houston to Camp SMART through Girls Inc.
-$57,750 to build the first floor of Humaira Bachal’s Dream Model street school in Pakistan – further supported by a matching grant from Madonna’s Ray of Light Foundation to complete the school building
“The Gates Foundation believes strongly in the power of innovation to drive change,” said Kate James, Chief Communications Officer at the Bill and Melinda Gates Foundation. “We were enthusiastic to partner with CHIME FOR CHANGE because of the campaign’s unique ability to bring women’s and girl’s issues to a global audience, and through Catapult give donors direct access to the real people and work being done on the ground.”
"It's so important to drive awareness to the issues surrounding girls' and women's empowerment," said Carolyn Everson, VP of Global Marketing Solutions at Facebook. "Facebook is an ideal
platform to support Chime for Change, with over 1.1B people discovering what matters most to them, including these issues that touch our lives and are critical to the future of women globally."
To stay informed, please visit www.chimeforchange.org and join our community on Facebook at www.facebook.com/chimeforchange.