gucci première Eau de parfum

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Inspired by the Gucci Première couture collection presented at the 2010 Cannes Film Festival, Gucci has created Première, a new fragrance legend. Fronted by modern icon Blake Lively, the scent channels the assurance and femininity of the contemporary Gucci woman. Shot by longtime Gucci collaborators Mert & Marcus, the print advertisement finds our leading lady preparing to step into the spotlight. Dressed in a dazzling couture gown, and set against the bright lights of Los Angeles’ skyline, she is beautiful and poised.

Discover the scent of Gucci Première

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This enticing fragrance evokes opulence and warmth to create an overall effect of pure glamour.

Top notes of orange blossom and bergamot give way to a sensual core of white flowers and musk, layered over a warm wood and leather base. The result is a sophisticated, seductive scent.

Discover the design of Gucci Première

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The Gucci Première flacon combines modern sensuality with timeless sophistication for pure contemporary glamour. The scent comes in a sleek gold bottle that brings together the House’s most instantly recognizable details, from the signature web trim, here rendered in stylish tone-on-tone metal, to the iconic horsebit. Completing the luxurious mood, the box bears a gilt rendition of the House’s interlocking G motif.

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